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How can a Takeaway balance a successful online ordering website and use Just Eat
In the ever-evolving landscape of the UK takeaway industry, the choices businesses make can significantly impact their success and longevity. We've seen so many takeaway businesses come and go in the last decade and know what works (and crucially what doesn't).
It cannot be denied that online platforms like Just Eat offer convenience but they come with their own set of challenges. In this article, we delve into the potential pitfalls of relying solely on Just Eat (and similar portals) and introduce the smart solution: investing in your own bespoke online ordering website via ZPos.
We'll also highlight why turning to industry experts like us can make all the difference in building a thriving takeaway business.
The Benefits of a ZPos Website for your Restaurant or Takeaway
Many takeaway owners have chosen to move away from popular food portals such as Just Eat, Deliveroo and Uber Eats due to the damaging impact on their profit margins. They have learned that for the long-term success of a takeaway business, having their own website provides a level of security for their brand that these food portals cannot.
When an owner chooses to take the plunge and launch their very own bespoke online ordering website for their restaurant or takeaway (rather than merely a profile on a food portal) they immediately benefit from not paying huge commissions on their sales.
At ZPos we believe in providing the tools and systems to empower restaurant and takeaway owners so that they can unshackle themselves successfully from food portals and take their own business into their own hands.
Is branding the key to success?
What is a brand?
A brand can be defined as a name, design, symbol, logo, or any other feature that distinguishes one seller's product or service from those of another. Simply stated, a brand is the identity of a business.
Branding is crucial and at ZPos we often find that first-time business owners within the restaurant and takeaway industry (hospitality) believe that their brand solely consists of their logo and physical elements like flyers, business cards and leaflets or product packaging – labels, boxes, and bags.
Five free marketing ideas to help you beat the heatwave
Hot weather can be disruptive for business with customers turning away from their regular takeaway orders and instead firing up the BBQ, or heading to the supermarket for picnic classics like sandwiches, coleslaw and sausage rolls.
You need to be working harder than ever to win your customers over and get them to place an order from you instead.
Here are some free ideas for you to try, courtesy of the marketing team at ZPos.